Marketing
Marketing starts with effectively defining your customer. Sometimes an outside perspective is just what you need to see clearly.
Branding & Messaging
Having the focus to position your company appropriately can be difficult when you are trying to manage all of the other moving parts of your business. We can help you gain a clear perspective of how your customers perceive your brand. We understand that every brand is unique and multiple brands can exist under the same umbrella. We can help improve company positioning with effective messaging throughout your library of content.
In many cases technology has made it more difficult to control brand messages across different platforms, channels, and pieces of content. The relationship between the customer and the brand has now become one of the most important tools for marketing and sales growth. By doing objective analysis we help clients create and manage great brands.
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Product Market Fit Analys
When it comes to determining their place in the market, companies often become product-centric rather than customer-centric. We help to bring a customer focus to developing new products that fit the need of the market. A key part of this is developing a deep understanding of the market as it exists today. Between your own product offerings and those of your competitors, we can uncover potential gaps and opportunities in the market.
Sometimes, when you get too close to the product, it becomes difficult to “see the forest through the trees”. We bring a fresh, objective perspective into the critical function of understanding where your company and products fit into complex markets.
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Technology
Transportation & Logistics
Healthcare IT
Software-as-a-Service
Customer Lifecycle Analysis
We want to help you maximize revenue and margin at every step in the buyer’s journey, from acquisition to renewal. We work with clients to analyze the buyer’s journey through detailed interviews and data collection. We aim to drive up the lifetime value of a customer through deep analytics at every stage in the process. We help clients identify holes in their customer experience and repair them to limit customer churn.
By improving the customer experience, we create real and quantifiable value for companies. We help clients think through every interaction point with customers and determine how best to manage the customer experience. By building meaningful loyalty programs, we can better understand your new and existing customers. We help our clients fine-tune these programs to maximize returns going forward.